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Customer Loyalty: How to Earn It, How to Keep It Jill Griffin
Publisher: Wiley

Apr 7, 2014 - Rewards programs, too, save the consumer money, but they approach that savings in terms of benefits, not just dollars. Aug 30, 2012 - Recommendation: This article was inspired by Jill Griffin's book, "Customer Loyalty: How to Earn It, How to Keep It". The goal of your newsletter and other publications should be to help make your customers' lives better through content they can use: give them exclusive information, help them solve common problems, and even showcase customers in your newsletter to demonstrate how you can similarly help other customers. Nov 11, 2005 - In reality it is the most cost-effective customer retention program you could possibly have. Use technology to make it easier to find solutions. Jul 8, 2012 - Customer Loyalty: How to Earn It, How to Keep It List Price: $22.95. May 22, 2014 - Provide excellent customer service – Prompt and friendly service will make a lasting impression with your customers, but excellent customer service means going beyond expectations to meet their needs. Make sure to update coupons every day, once a week, or once a month to set a rhythm that customers can look forward to. Your Price: $11.99- Customer Loyalty: How to Earn It, How to Keep It. So hire reps who want to help people and train them to spot opportunities. Jul 1, 2013 - The following details ways in which you can continually engage your current customer base and generate consistent sales by earning customer loyalty. May 20, 2014 - Setting an expectation of new deals is important to continually engage customers.